Danielle Dillon's profile

WWF Mock Annual Report

Less sketches, more planning. This assignment was all about organization at the beginning!
Sketched for the icons I created. I wanted something totally unique to represent each of the six goals. 
One-off personally screenprinted cover. I had to print it last, after the rest of the book had been completed and bound, so I only had one shot and boy was that terrifying!
Mock annual report created for a publication design class in my final quarter at school. The annual report details the company's plans for the future (which have been divided into six main goals) and information and progress from the previous financial year. I chose the World Wildlife Fund as my client and had a ton of fun playing with bright colors, expressive layouts, and of course pictures of adorable llittle furry animals. All of the text and table content is theirs, while the icons and layout belong to me. 
 
I created the icons myself in Illustrator. The WWF's brand style guide states if materials must be printed, they must adhere to strict guidelines detailing environmentally conscious paper choice and useage. I made this book to their specifications by keeping it small and using 100% post-consumer recycled, rainforest-friendly certified, carbon neutral paper. The cover is recycled chipboard with a logo hand screenprinted logo. 
WWF Mock Annual Report
Published:

WWF Mock Annual Report

Mock annual report I created for a publication design class at school.

Published:

Creative Fields